<https://startingstrength.com/article/the-olympic-games-time-to-stop>
Teaser quote:
NBC Sports, the de facto owner of the Olympic Games, just doesn't include the “testosterone” sports in their coverage – unless there is a severe injury that looks very bad (good) on TV. Swimming is fine (no hairy men), all women's sports are fine (no hairy men), gymnastics, ditto (basically a children's sport), skiing is okay (hair doesn't show through lycra), and the equestrian events are just fine (horses are innocent even if hairy). What you will not see are more than one or two Weightlifters, shot-putters, hammer throwers, or discus throwers. Javelins are too pointy, as are epees and sabers, and such weapon-y things are threatening. Basically, you get to see activities you would personally enjoy on a Sunday afternoon – you know, wholesome stuff without the slightest whiff of meanness, bullying, or testosterone.
These errors of omission are quite thoroughly intentional, and are designed by the people who present the vast majority of most people's exposure to the Olympics, 99% of whom are not watching the internet feeds. The Media controls the popular culture, and control is, by definition, not accidental.
