They believe their public image is more important than the profits

Risky gamble

I honestly don't get the reasoning, I don't think it really gains them anything

Control is more valuable than money.

Like no one is going to start hating america or loving homosex because Nike says so

It's about maintenance

@DairyMaxx thank you my white racial comrade in the stuggle

If you’re a company like Starbucks, which makes a big woo about your values and your fair trade practices, etc, and then everyone suddenly thinks you’re an evil racist company, your PR is more valuable than a day of profits.

Reputation is everything

Nike made kind of a retarded move though, given their market

Jared Taylor signed my book with literally those exact words

😂

Thought their market was basketball Americans?

They thought they knew what appeals to their customers

*well I got somethin to say*

Is Nike’s market basketball Americans

Apparently sprite is the official black soda, I learned this literally last week

You need sprite to make lean

Immediately after I saw an ad for “Mountain Dew ice” which literally had a trap beat, basketballs, and a chainlink fence

Was kinda floored lmao

They're trying to break into the lean market lmao

Sprite 15 years ago “hey there’s no black soda yet we should hop on it for no reason”

That's not even like a big brain take, that is unironically the reason why sprite is so popular with african americans

I mean, other than orange soda, if Keenan and Kel is any indication

@ophiuchus Nike is a massive company - obviously, but the *upwardly mobile whites who are willing to buy $68 microfiber running shirts* market is desirable.

Nike makes most of its money selling shoes and athletic shorts

Or like dryfit shirts

Everyone buys those

If they feel a company operates against their interest, they can go elsewhere.

>running in a shirt

lots of competition.

Abibas is our company then

Although obviously people have recently been choosing to not buy nike shit tho lol

https://mobile.twitter.com/WinkWestwood/status/1036728535203897344

Nike already got beaned by abibas when abibas decided to bring Mack the retro shoes which everyone liked and Nike just ate crayons for a minute

I am shameless stealing @Benis's content today

🤔

I dunno if that's _quite_ true

Maybe its just cause I'm in alabama but like everyone I know is a closet racist

^

Literally everyone