Last week, the world's first crisis simulation event, CrisisX: The Readiness Conference, took place in Auckland, drawing an audience of over 120 leaders from New Zealand's business community. Hosted by Drum, the newly launched content and experiences agency that is part of PHD Group New Zealand, the two-day event challenged organisations' current levels of preparation for crises through a series of creative-led simulations.
Says Dallas Gurney, CrisisX director and Drum's managing director: "The first edition of CrisisX has been a resounding success, with delegates telling us how the simulation has been an eye-opener for them and a catalyst in getting them to re-examine their current strategies for crisis management."
"The consistent theme that emerged from all the speaker sessions was the importance of authenticity, honesty, consistency, communication and compassion when in the eye of the crisis storm. We have received stellar feedback from our delegates, ensuring the event will definitely return in the future."
http://www.campaignbrief.co.nz/2019/03/drums-inaugural-crisisx-the-re.html
https://crisisx.co.nz/wp-content/uploads/2019/01/Conference-Schedule-At-January-2019.pdf
