Again, you do not have to register a trademark to have trademark protections. It just makes it easier for you.

If it mattered he would come up with it

actually it doesn't look that expensive

@Grodd no but it does allow a chance for it to be lost

Only if the trademark is deemed abandoned.

Which it clearly was NOT.

that too

It is expensive Jas.

some guys tried to make an alcohol called "The Pirate Bay" at some point, but were forced to change the name

390at a glance

i see the problem, if you just google it it shows up right next to it. huh

For a multiple media-based platform like Tim Pool's Subverse as well as lawyer fees it's easily thousands of dollars for an international trademark.

bigger issue than i thought

That's pennies to save a brand

yeah 390 is tiny

It is not that cheap.

I thought it'd be like at least 10 grand

Google it bro. 390

It would be on the order of at least 1k to probably closer to 5k for something as big as Tim Pool's project scope.

https://www.uspto.gov/trademarks-application-process/filing-online/trademark-electronic-application-system-teasi-online

Dude, that's only the BASE cost.

Like if you only trademarked for say... a weekly comic print. But not for a cartoon and a merchandise branding and a book which would all require their own filings.

The Subverse news project has more scope than just one medium as its end goal.

But even if you only count news videos.

true, but holding one would likely help his case

That's just the filing cost at base.

Tim would likely need to hire a lawyer as well.

Easily at least $150 more for just one hour of work.

You can see how this goes past $1k for just one scope.

as it stands he has no legal precedence to get them to change their name outside of the US

https://www.thebalancesmb.com/register-trademark-or-service-mark-internationally-399015
Company trademark

The other curious thing is that they're a US company but filed the UK. Is that correct?

You're foolish to think you should EVER file a trademark you seriously intend to regularly use by yourself and not with a lawyer. You can actually screw yourself over more that way than by not filing until necessary.

Although I do think Tim should have made the investment earlier rather than later.

definitely

No they are UK company iirc

Or have a UK arm

they're based in NA tho

according to wikipedia

which makes it seem even more suspect that they knew about Tim's project

Right.