Because Obama was in office?

Button said himself - whites are only barely 50% of the electorate.

They showed up in bigger numbers back in 2010

Obama was certainly in office back then

Just don't remind them to vote by not even touching them

was 2010 bigger than in 2008?

2010 was bigger for Obama than 2014

We need to increase our outreach to whites, we need to get more whites to our sides

And we can do that

while simultaneously targeting other ethnic groups

to reduce their turnouts

A normal white guy doesn't like seeing a commerical in spanish talking about Hispanic issues

That's why you don't show that to them

That would make no sense

?????

FB ads allow you to strictly control who sees what

The hispanics like abortion in CA though, so what's the difference?

What would telling them anything do?

There are going to be ones who don't

That's why you go down further

There are going to be ones who don't

targetting those who show more catholic leanings

Nibba what

hispanics who show explicitly pro choice or atheist leanings

don't advertise to them

How

Facebook knows literally everything about you

Okay, more historical context

How many Hispanics are on Facebook

In 1988,

George H.W. Bush won California

He won only 50.4% of the vote,

1988 isn't relevent

Are you kidding me

We couldn't target advertising like we can now

with 75% of the White vote

Hmmmmm

If we want to win, today,

we'll need to make the electorate look like 1988

8.7 million hispanics on facebook who only speak spanish

Here’s a picture I wanted to show everyone