6. DUTY OF CARE: digital technology companies should exercise due diligence in their activities to identify and mitigate foreseeable impacts on rights and democratic institutions. This duty can be operationalised in various ways, through tort law, statutory or company policy. 7. PRINCIPLE OF DEMOCRATIC MEANS: democratic ends can only be achieved by democratic means, so integrating norms and practices like inclusivity, transparency, reciprocity and accountability is vital. 8. PRINCIPLE OF DECENTRALISATION: a democratic model tends toward decentralising power in all realms, whether political, market or digital power. This can be achieved in a variety of ways, such as anti-trust laws, multistakeholder committees or local offices. 9. PRINCIPLE OF INCLUSIVITY: inclusion of diverse voices, experiences and perspectives is essential for anticipating and remedying challenges, and addressing biases and imbalances. 10. PRINCIPLE OF COMMUNICATIVE ACTION: democracy requires not only free information flows, but effective communication that citizens can trust to make important collective decisions. It needs to sort honest from dishonest, relevant from irrelevant, authentic from fake, etc.
