You could absolutely make Pontiac a company of low-revving torque monster bikes.

But cars? That's a tough industry to get into

All the safety, emissions, etc requirements make entry almost impossible

Unless you're Tesla and you have the government throwing millions of dollars at you (plus your own personal fortune behind you) powering your startup.

Oh, yeah no. Pontiac as a motorcycle company is dumb lol

Idk. I could see it.

Brand it right and it could sell

Worst comes to worse you have a different name for the bikes but keep the engines

Just use a different name. You'd get *less* customers just from using the Pontiac name. That's how they died in the first place, by making shit-boxes that didn't deserve to sit next to the Firebird and GTO

True

But what about muscle bikes?

Could those not sit on a lot with a Pontiac badge?

I mean you're right. At the very least it's not worth the risk.

You _could_ do it tho

No. That would have made Pontiac die quicker.

Back in the day, yeah

This isn't 2009 tho

How did GM execs not understand this?

The problem with Pontiac was that it didn't have an identity

It did, before your time

Like it branded itself as a sporty brand, yet it had Minivans and the Aztek.

Pontiac died in the 80s, dude

Prior to 2000, they could have salvaged it

Purge the minivans. No Aztek. Get rid of the stupid af rebadged chevies.

lol no

Start out with what Lincoln is doing now. Keep rebadged models, but have them be so different in nature that only a particularly savvy customer would realize what it shares its bones with.

Seriously, what led you to this logic? I feel like this is the same as GM execs had. I'm curious

Mainly, looking at Pontiacs as they "developed" after the 1970s, combined with looking at how their sales went

And looking at when GM was taken over by accountants

You're kind of right

Pontiac died in the 1980s

Because that was about when they became rebadged Chevies with literally no other worthwhile differences.

The logic being that they would make more money by rebadging Chevies and riding on Pontiac's reputation.

It worked...for a little while

And then it didn't.

This is partly with inside info. I have family that have been in the Big Three for a long time.

Rebadging vehicles is assuming your average customer is dumber than you think.

Depends on how you do it.

Sharing parts, to a degree, is smart.

You keep costs low that way

That's not rebadging