When you have 13 year olds idolising foreign music that they literally can't understand and creating an entire culture around that, you have a problem.
The National Intelligence Service focuses a lot of its work on advertising and tourism to boost revenue for the South Korean government. K-pop is literally a blend of foreign genres designed to appeal to an international audience.
The NIS funneled bribes and favors through Korean businessman Tongsun Park in an attempt to gain favor and influence in Washington, D.C. https://en.m.wikipedia.org/wiki/Koreagate
