In 2004, Big Pharma spent about $57 billion on promoting their drugs to doctors & potential consumers.
Excluding direct-to-consumer advertising, a whopping 80% of the remaining promotional money was directed at physicians, with the remaining 20% of this figure going into pharmacists pockets.
With about 700,000 practicing physicians in the US in 2004 , we estimate that with a total expenditure of US$57.5 billion, the industry spent around US$61,000 in promotional money for every practicing physician in America.
THAT MY FRIENDS — WAS IN 2004💁🏼♀️ I cant even fathom what it is today 😱‼️ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2174966/?fbclid=IwAR2Vq-NYrZYu9sT_c3U-2rULRNLmN7HWsxIeQdM0Xpg71Ghc6UDbzdAi-m0
