The face of us being a fraternity for European Americans, not only is that a great description of us, but it also negates any comparison people may want to make of us to nasty 1.0 organisations. It's very cunning and sly

@Virgil I agree that we need investors and capital. However, losing what little brand recognition we have isn't conducive to that end.

@Virgil Well most of our money is going to the Cvill lawsuit, but once that's done and over with, it's easy flying

Evropa is also American because LARPing as Romans is an American tradition dating back to the founding fathers

toga toga toga!

Like I said, I'm not married to any particular means. If you think about things from another perspective, Generation Identity was a pretty unprecedented brand, and required a healthy amount explanation itself. Even if we were to retain the same title, though, at bare minimum, the color scheme would probably have to evolve over time.

We're paying off a lawsuit **and** still doing huge events all around the Country, I'd say we're doing *just* fine on capital.

Monetary capital is not the only thing we need, social capital as well. Rebranding would make us lose one of the two essential buildings blocks we need to succeed to power.

...and the Dragon's Eye is probably too esoteric. There are plenty of recognizably American symbols that are pretty edgy.

@Rabbidsith By keeping the logo and the Identity part of our name, we wouldn't lose much in the way of brand recognition. Identity Columbia has a certain European and American ring to it that people can get behind.

why not keep IE AND plant some seeds for a "new" org?
i know it would require much more work, but we could alwyas jump ship if need be

When I hear "Colombia" I think of the third world hellhole of Colombia, no offense

@Bjorn - MD im on board with the american symbol change

But keeping the name

@The Eternal Anglo /Identity Colombia/

@Bjorn - MD The capital of the USA is the District of Columbia

@Bjorn - MD The fact that nobody has heard of identitarianism is both a blessing and a curse. On one hand, it makes it hard to do the elevator pitch.
On the other, it allows us to explain what we stand for on our terms. Abandoning it for Americanism where we have to clarify that Americanism risks looking either civnat or WN 1.0 Overall, one of our greatest assets is that we define ourselves, not anyone who came before us.

@Nemets Agreed. I'm just saying that the homophone factor could get dodgy.

fortune 500 companies spend millions if not billions on rebranding.
it's usually done incrimentally or drastically, depending on the severity of need due to market or PR problems.
right now we are in a good spot (for now), but small adjustments down the line couldn't hurt

@TMatthews True.

I was talking about Columbia, lol.

That he was.

@TMatthews I think the beautiful thing about that is the fact that we control the entire Identitarian movement by ourselves, which is a rare blessing.

Colombia *is* great optics, though...

I mean, we could just appropriate the great American figures in our activism and flyers

if we were to use past presidents, might i suggest Andrew Jackson?
american af, broke the bank, and DT's favorite.
plus, the left is constantly trying to remove his statue in varying locations

@The Eternal Anglo It's pretty much just us and GI (who also have good optics). Everybody else, especially PF just tries to copy us

"Columbia" is even more confusing to normies than "EVropa"

@TMatthews A sign that what we are doing is perfect <:deye:359010025223618570>

@The Eternal Anglo We don't have to appropriate what's already *ours*... 😎

We could change our name to Fraternity of American Traditionalism

@The Eternal Anglo Columbia is a romantic name for America and has a long history of usage here in the US. Afterall our Capital and numerous other large cities and areas are named Columbia.

Traditionalism needs a year or two more distance from TWP

Or FAT for short

@Nemets I'm partial to Jackson myself, but GW would make for a clearer claim to continuity.

Columbia is as foreign to most Americans as the idea of American only meaning whites

I didn't want to say it, but yeah, I've lived here for half my life and never heard 'Columbia' in a significant sense to normies

@TMatthews Columbia has little name recognition at this point, but her image is familiar.

We could change our name to a recursive function call that spells out our manifesto

@Bjorn - MD i say use the imagery but not the name

We could bring back Mrs. America, the lady with the shield

@Nemets German-LARPing? Not familiar with that one...