Why are you in the southwest vc @V.Balboa - PA

Im on Vacation in the southwest region

In discord of course

Lol

So I have a bit of insider info. Probably best this isn't widely shared. My buddy's company just received boards for a new set of Gillette ads and they're apolitical. I'm not sure if this is blowback or planned but usually when a campaign is successful they do more.

My buddy is happy because even though he isn't an identitarian per se he hates making political spots and has been a victim of some metoo crap

@Ian I would believe it. I used to work in advertising and when an ad failed like the Gilette ad, the company would often even switch ad companies. it's a thing that happens from time to time - a company bets big on an "edgy" "topical" ad hoping to catch the spirit of the times, and sometimes it works, sometimes it doesn't.

@apronandlace Exactly. Though what they did is a widely accepted advertising "style" now. people don't care if a product is god, they care if the product supports their globalism.

*good

It's so strange. Consumers soured on the idea of quality products and instead embraced this sort of hyper lifestyle aspirational political nonsense

haha the Gilette ad was from an affirmative action ad person
"Gillette opted to use Kim Gehrig, one of a new generation of directors showcased by the Free the Bid campaign, which attempts to hire more female directors into advertising."

https://www.marketingweek.com/2019/01/15/mark-ritson-gillette-ad-toxic-masculinity/

"I’ve never seen that kind of negative engagement before. “It’s crucial to make the customer feel bad from the outset and then throughout the ad if you intend to sell to them effectively,” as David Ogilvy never wrote."

@apronandlace Yup. Unfortunately though they've been clearing out male directors and especially white males. Go take a look at the rosters of the top 10 production companies. Lots of women and lots of minorities.

@apronandlace 3/4 of my boards that i bid on have social justice in them.

Ironically, the people who liked the gilette ad the most were women .... Do many women buy razors for their men? I don't....
https://www.adweek.com/brand-marketing/the-data-behind-gillettes-ad-shows-it-had-the-biggest-impact-with-women/

Someome else got hit with the ban hammer I follow but I'm not sure who

There is a major recession coming into film and tv now too. It's just now being felt by minor companies and independent contractors. I suspect they'll use this to layoff lots of men and white people. When they rehire afterward they'll hire using diversity quotas. Remember I said this...

I was actually told by a client once that i had too many white people so I hired a bunch of minority PA's. Needless to say he wasn't happy. When I mentioned that have my crew was jewish he said that didn't count.

*half

I'm still flabbergasted this conversation even happened but they're bolder now and that client is a "friend"

Lots of Executive search firms already have an overwhelming demand from clients to fine a minority for the role. They literally tell the recruiter not to bring forward white men

That doesn’t even cover the internal discussions and politics of promotions and what not

@Rick Flair They call it positive discrimination.

I'm not even kidding. I've heard the term used in board rooms at major ad aganecies in LA

@Rick Flair It's the same in academia; minorities and women are more likely to get hired. As far as I know they don't get tenure at the same rates though (suggesting the bar is lower for them when they're hired).

I work in oil/gas in Texas, it’s even spreading here

Jesus

tahts bad

*thats

I assumed engineering jobs would be immune for a while

I know that I'm a dead man walking in film

They are, it’s more any HR, Finance, marketing roles

When it's over we'll all be answering to lesbian minority women

And I definitely don't have a problem with women but I do have a problem with this

That’s why self employment I thr futreally for wife’s

I'm trying to use my advertising knowledge to move into ecommerce

Funny enough I'll be selling to my enemy but all money is green so I'll take it

They are obstacles but not barriers. Just have to work that much harder .

We need to use IE as a way to network business activity as much as possible. We almost need to be come our own little wealth producing corporation. 900 white guys has got to be a gold mine waiting to happen.

@JoeDrake Our own version of Kosher

The role of business networking that this org provides can’t be understated